I design for the friction that shows up in enterprise support queues, admin dashboards, and multi-step workflows — and translate it into systems that actually scale. Here's what that's looked like across B2B and SaaS platforms.
$210K+annual support savings
94%task time reduction
500K+enterprise users impacted
80%↑ publishing success rate
7→32%free-to-paid conversion
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Case studies include research, wireframes, decisions, and the reasoning behind them.